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Prickly Heat Powders/Lotions advertising in Print clocked 147% growth in 2004: AdEx study

03-May-2005
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Prickly Heat Powders/Lotions advertising in Print clocked 147% growth in 2004: AdEx study

The prickly heat powders/lotions category showed a huge growth in Print advertising, with the bulk of the advertising, expectedly, happening in the summer months. While Maharashtra publications cornered most of the ad spend in this category, the top spending brand was Boroplus.

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