Top Story

e4m_logo.png

Home >> Media – Print >> Article

Pressmart inks strategic digital publishing pact with National Newspaper Association, USA

23-October-2007
Font Size   16
Pressmart inks strategic digital publishing pact with National Newspaper Association, USA

Hyderabad-based Pressmart, a new media delivery partner for leading newspapers and magazines, has inked a strategic pact with National Newspaper Association (NNA) of the US. The agreement is to provide a digital, same-as-print electronic edition of NNA’s monthly newspaper ‘Publishers’ Auxiliary’.

This is the second major customer deal that Pressmart has signed after its recent win of the Suburban Newspapers of America (SNA) business. “The agreement with NNA testifies the interest and attention for Pressmart products in the US community newspapers market that has shown remarkable growth since our foray in that market. We are confident these two major customer wins will help us further consolidate our position in the global electronic digitisation market,” said Sanjiv Gupta, CEO, Pressmart Media India.

Brian Steffens, Executive Director, NNA, said, “The Pressmart solution will provide our 2,500-member community newspapers access to ‘Publishers’ Auxiliary’ on multiple digital distribution channels including e-editions, podcasts, mobile devices and e-archives.”

Established in 1885, NNA is the national voice of community newspapers, representing owners, publishers, and editors of the US’ community newspapers, with over 2,500 newspaper members. It is currently the largest newspaper association in the US.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...