Hyderabad-based Pressmart, a new media delivery partner for leading newspapers and magazines, has inked a strategic pact with National Newspaper Association (NNA) of the US. The agreement is to provide a digital, same-as-print electronic edition of NNA’s monthly newspaper ‘Publishers’ Auxiliary’.
This is the second major customer deal that Pressmart has signed after its recent win of the Suburban Newspapers of America (SNA) business. “The agreement with NNA testifies the interest and attention for Pressmart products in the US community newspapers market that has shown remarkable growth since our foray in that market. We are confident these two major customer wins will help us further consolidate our position in the global electronic digitisation market,” said Sanjiv Gupta, CEO, Pressmart Media India.
Brian Steffens, Executive Director, NNA, said, “The Pressmart solution will provide our 2,500-member community newspapers access to ‘Publishers’ Auxiliary’ on multiple digital distribution channels including e-editions, podcasts, mobile devices and e-archives.”
Established in 1885, NNA is the national voice of community newspapers, representing owners, publishers, and editors of the US’ community newspapers, with over 2,500 newspaper members. It is currently the largest newspaper association in the US.