Pressmart forges strategic alliance with American magazine distribution major Curtis

Pressmart forges strategic alliance with American magazine distribution major Curtis

Author | exchange4media News Service | Wednesday, Apr 02,2008 7:56 AM

Pressmart forges strategic alliance with American magazine distribution major Curtis

India’s premier digital delivery service provider for publishers, Pressmart Media, has entered into a strategic tie-up with the $1.5 billion American magazine distribution major Curtis Circulation Co. This alliance opens a big e-publishing business opportunity for Pressmart and would add significant strength in its US magazine digital publishing market expansion initiatives with access to Curtis’ network of 1,200 magazines, which includes top names like ‘Elle’, ‘Forbes’ and ‘Newsweek’, plus other leading titles in the region.

As per the agreement, Pressmart and Curtis together would introduce the iMags service and target new e-publishing business opportunities in America that combine Pressmart’s industry-leading e-publishing solutions with Curtis’ distribution infrastructure and vast magazine portfolio. This alliance presents a major push for Pressmart’s growth momentum in the global ePublishing market. In the domestic market, Pressmart has achieved a substantial share of the ePublishing market share serving close to 70 per cent of the newspapers that have an eEdition.

Robert A Castardi, President, Curtis Circulation Co, said, “iMags is significant and a very exciting service for Curtis. We are confident that Pressmart’s technology would create an entirely new and innovative sales, marketing and distribution channel for our publishing clients. The development and launch of iMags confirms our position as the leader in forward-thinking sales building programmes, which reinforce our commitment to each Curtis client publisher.”

Commenting on Pressmart’s strategic alliance with Curtis and the growing list of global clients, Sanjeev Gupta, CEO, Pressmart Media, said, “We are in a unique position to deliver our digital publishing solutions to the US market with Curtis. By blending Curtis’ powerful distribution capabilities with Pressmart’s new media delivery solution, publishers can reach new international audiences with striking digital editions and add new revenue streams. Further, Curtis serves a large network of magazine publishers in the US, so we expect to add many of their publishing clients to our list of global clients.”

“We surveyed the digital edition arena and Pressmart stood out among the field as the industry leader, having developed the widest choice in distribution platforms among its competitors,” Castardi said, adding, “With the added benefits of Pressmart’s e-Publishing solutions, we have gone one more step forward in creating exciting new ways of meeting the needs of our publishers, both locally and globally.”

Through this new global relationship, Pressmart will also gain access to Lagardère, the parent company of Curtis. As world’s No. 1 national press distributor, Lagardère Services holds a leading position in the US, French-speaking Switzerland, Spain, Hungary and Belgium, and has operations in other countries such as Poland and Romania. Lagardère Services is the only specialised group with an international network supplying more than 50,000 press outlets in 12 European countries.

In addition to the new growth in Asia and Europe, Pressmart is experiencing key successes and significant growth in existing sales operations in the US and Middle East markets.

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