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Prasar Bharati to evolve new methods for direct funding of programmes

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Prasar Bharati to evolve new methods for direct funding of programmes

P align= “Justify”>Faced with a financial crunch, Prasar Bharati would soon evolve a new mechanism for direct funding of programmes by respective ministries and departments.

With the new economic policy on reduction in state funding Prasar Bharati have been told every now and then to fend for themselves. In this changed scenario of 'contradictory' roles of performing as a public service broadcaster and also to survive in the competitive world, the Prasar Bharati has been "caught in a dilemma".

Participating in the seminar, eminent media experts suggested need for a "delicate balance" between functional autonomy and state funding.

Among others, managing director of Discovery channel Kiran Karnik, television personality Rajiv Mehrotra, officials from Unesco, Bangladesh and Asia-Pacific Institute for Broadcasting Development also participated in the proceedings.


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