Prabhat Khabar, one of the leading Hindi dailies from Jharkhand, Bihar and West Bengal, is now set to make its presence felt in Siliguri. The paper is launching its seventh edition from Siliguri on March 10. This would be the Hindi daily’s second edition from West Bengal after the Kolkata edition.
Explaining the rationale behind entering Siliguri, Harivansh, Chief Editor, Prabhat Khabar, said, “It is one potential region, which has been a print media dark area for ages. Prabhat Khabar has been reaching its copies in West Bengal through two different points – from Kolkata with a live edition and also through a satellite edition called Shilpanchal edition, printed from Dhanbad. The North West Bengal region comprising Darjeeling, Coochbehar, Jalpaiguri, North and South Dinajpore districts have a huge Hindi population base that have been going without a local Hindi daily for many years now. Besides, the daily also has huge prospects in Assam and other North-Eastern states, Bhutan and Nepal. With the region all set to become the hub of economic activities in not so distant future, the Hindi readership will only grow further.”
With the Siliguri edition, Prabhat Khabar will become the first Hindi daily to cross the international boundaries to reach Bhutan and Eastern Nepal. Apart from that, when Nathu-la pass (which is 150 km away from Siliguri) opens up for SAFTA, SAARC and ASEAN trade network, Prabhat Khabar will become the first Hindi daily to cross over China, too.
The tremendous potential that the region offers in terms of great connectivity, the hub that Siliguri has become for international trades and the great tourism prospects that the place provides, are some of the other reasons that Harivansh attributed for foraying into Siliguri. He also sees huge potential for the Hindi print media there.
The paper, which is priced at Rs 2 on weekdays and Rs 2.50 on Sundays, carries around 12-14 pages and will extensively cover local news from Siliguri and area around with a blend of national and international news.
Prabhat Khabar had largely used the outdoor medium (banners and hoardings) to promote its latest edition and had booked an initial print order of 15,000 copies for the Siliguri edition, informed Harivansh.
For the record, Prabhat Khabar already has four editions from Ranchi, Jamshedpur, Dhanbad and Deogar in Jharkhand. The daily also has one edition located in Patna (Bihar) and another from Kolkata (West Bengal).