Top Story


Home >> Media – Print >> Article

Prabhat Khabar dons a reformist’s role ahead of Jharkhand Assembly elections

Font Size   16
Prabhat Khabar dons a reformist’s role ahead of Jharkhand Assembly elections

Hindi daily Prabhat Khabar has taken up the mantle of a social reformer and has embarked on a massive campaign in Jharkhand to educate people on their voting rights ahead of the Assembly elections in the state. The elections will be held in Jharkhand in phases starting November 25 and culminating on December 18.

Hoardings, pamphlets, books and public gatherings are being used to make people aware of their democratic rights. The paper is also running a series of ‘Jage Jharkhand - Badle Jharkhand’ campaigns.

The Jharkhand elections assume a lot of significance in light of the recent scam exposed involving former state chief minister Madhu Koda, and the growing naxalite menace.

Elaborating on the awareness campaign, Harivansh, Editor-in-Chief, Prabhat Khabar, said, “We are going to colleges, schools, villages and even the naxalite infested areas to encourage people to come out and cast their votes for the right candidate. We have seen a huge fall in voter turnout in the state in the last few years, through this campaign we want to increase this percentage.”

“Prabhat Khabar is doing the task of the Election Commission and the district administration of creating awareness for elections in the state,” he claimed.

KK Goenka, VP, Prabhat Khabar, added here, “We are aiming to educate the people through our campaigns. Prabhat Khabar has launched this huge campaign to educate people about their voting rights. We have hired vehicles to go to the remotest areas of the state to reach out to as many people as possible and make them understand the value of their votes. We are also distributing pamphlets, books and are undertaking OOH campaigns as well for this purpose. We have allocated a budget of Rs 20-25 lakh for this campaign.”

He further said, “Prabhat Khabar was the first newspaper to have exposed former chief minister of Jharkhand, Madhu Koda’s, illegitimate assets. I believe this is the right time to make voters realise about their democratic rights. We want a stable government in the state.”

The campaign will last till the end of this year. Goenka further said, “For the betterment of the state, we will keep on raising relevant issues even after the formation of the Government in the state.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...