Hindi daily Prabhat Khabar, which recently celebrated its 25th anniversary, has gone in for a facelift. The new-look Prabhat Khabar, which hit the newsstands on August 14, ensures easy navigability, easy to read font and well sectionalised pages. The daily is also embarking on a promotion campaign that involves a TVC and print ads. The creatives have been done by Taattva Siddartha Communications, a Delhi-based agency. The paper continues to be priced at Rs 3,50.
Harivansh, Chief Editor & CEO, Prabhat Khabar, said, “Very few newspapers can take pride in the role played by it in the formation of a new state in independent India. We are proud to be one of the architects in the formation of the state of Jharkhand. To us, the 25th year is another landmark. In fact, it is not a destination, it is a beginning – a beginning for making our newspaper more relevant for those whom we exist, our readers and our advertisers.”
“The new look of Prabhat Khabar is only the first step in our vision of becoming the most respected Hindi newspaper in the country. The new design of the newspaper is based on the understanding that today every person in this world is facing the most acute shortage of ‘time’. This new design ensures easy navigability, easy to read font and well sectionalised pages,” he added.
Commenting on the growth plans of Prabhat Khabar, Harivansh said, “Our motto for Prabhat Khabar has been ‘Akhbar nahi andolan’ (Not a newspaper, but a revolution). We have captured Jharkhand and will further entrench ourselves with the ‘andolan’ there. It is time now to revolutionalise other states.”
KK Goenka, VP-Commercial & Advertising, Prabhat Khabar, said, “Prabhat Khabar has always remained the first choice of advertisers for whom Jharkhand is an important market. Fortunately for the brand, the importance of Jharkhand is growing exponentially by the day, be it in cricket, national politics or business.”
Talking on the new promotional initiatives, Goenka said, “We realise the power of multimedia offerings for multiplier effect of communication. Therefore, we have launched our FM radio station Dhoom in Ranchi as well as Jamshedpur, which will help in the promotion of our new layout. Along with this short code messaging, e-paper and outdoor makes Prabhat Khabar a one-stop shop for advertisers for the region. We are putting up hoarding with the new changed layout and will be running a TVC in the regional channels as well as give print add in India Today and industrial magazines.”