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Ponds’ Institute website gets a Rs 25-lakh makeover

04-December-2000
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Ponds’ Institute website gets a Rs 25-lakh makeover

Hindustan Lever Limited is re-launching the Pond’s Institute Website this month as a tool for achieving better customer relationships and gleaning strategic inputs: clues from the Website will enable the multinational to get insights into the consumer’s mindset.

Pond’s, a leading skincare brand with a wide portfolio of products, is expected to gain tremendous leverage through this initiative. The re-launch of the Website as “pondsindia.com” will also lead the way for Pond’s to embark a major B2B and B2C initiative by next year.

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