Planforme.com, an online food and beverage (dining) portal catering to a diverse range of clientele, is diversifying into the print space with the launch of its magazine ‘Food and Nightlife’. The magazine is set to hit newsstands in Delhi and Mumbai in the first week if October 2009. The monthly magazine is priced at Rs 30.
Sumit Goyal, CEO and Founder of Planforme.com, is the Editor-in-Chief of the magazine. Commenting on the launch of the magazine, Goyal said, “‘Food and Nightlife’ is an extension of PlanForMe.com. Our aim is to provide the overall convenience to our customers in the latter as well as provide the much needed information to all those who love to eat, party and hang out. The difference lies in the medium, and the approach will be fresh and innovative.”
Elaborating on the marketing strategy, Goyal said, “We will promote the magazine through our website (PlanForMe.com), which already has 2 lakh visitors. We have a special offer for our readers, wherein they can subscribe to ‘Food and Nightlife’ for one year for just Rs 300. There are other plans, too, around the magazine, but we will be sharing them later.”
He further said that following Delhi and Mumbai markets, the magazine’s circulation would be spread to all major cities in the country.
When asked about the conceptualisation of the name and tagline of the magazine, Goyal replied, “Our magazine is basically for foodies and nightlife lovers. We have given it the tagline ‘Bon Appetite’, which is a French word and gives a feel of enjoying food with a good appetite.”
Speaking further on the new magazine, he said, “It is a very short and concise entertaining book with 60 pages and can be read during coffee breaks or in any short interval. We have plans to turn it into a fortnightly magazine soon.” With the festive and party season just kicking off, ‘Food and Nightlife’ comes at an opportune time.