Following the initiative to bring out a special supplement on the magazine industry in India, the monthly marketing, media and advertising magazine Pitch is now geared to bring out a dossier on the Indian online industry. This 50 -page supplement will be distributed with the September 2007 issue of Pitch. The objective of this Internet special would be to highlight the numerous reasons behind the growth in the online medium in the country.
This pull-out brings under the scanner various trends emerging in the Internet medium, and the attempts from different organisations to ride the digital wave. According to the recently released statistics by ComScore on the Indian Internet space, the Indian Internet population stands at 22 million as of April 2007, a 10 per cent jump from 20 million in November 2006. Other industry research reports peg the Indian Internet penetration at 25 million active Internet users in India.
The Internet supplement will categorise and profile all the different kinds of websites emerging in the market, including news portals, real estate websites, job portals and matrimonial websites. It would also try and give its readers an account on the whys, whats and hows of the Internet industry.
As data suggests, the increasing penetration levels in the country is making the Internet medium attractive to all marketers and brand managers. This supplement from Pitch magazine would also enlist various agencies -- both standalone and the digital arms of the mainline agencies -- that specialise in communication through the new medium. As is known, Pitch is the monthly magazine from the exchange4media Group.