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Pioneer to launch franchisee editions at Kochi and Bhubaneswar

Pioneer to launch franchisee editions at Kochi and Bhubaneswar

Author | Vinod Behl | Tuesday, Apr 12,2005 7:04 AM

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Pioneer to launch franchisee editions at Kochi and Bhubaneswar

Pioneer Group is launching two new editions from Kochi and Bhubaneswar. Both the editions are based on the franchisee model.

Kochi edition will be launched on May 4, 2005. The 16-page broadsheet, priced at Rs 2 with an initial circulation of 25,000 copies, will be brought out by a well known Malayali businessman Shamshuddin. The Kochi edition will be followed by the Bhubaneswar edition in June.

Durbar Ganguly, Director, Pioneer Group, told exchange4media that for Bhubaneswar edition, they have tied up with a leading Orissa-based regional newspaper group called Orissa Bhaskar owned by young entrepreneur Madhu Mohanti.

With these two editions, Pioneer will have in all eight editions. Other six editions being Delhi, Lucknow, Kanpur, Allahabad, Varanasi and Bhopal.

Ganuly said, "Pioneer took the franchisee route with the launch of Bhopal edition last year and today this edition has emerged a clear number two after Hindustan Times." Pioneer Group, according to Ganguly, is also exploring the possibility of launching overseas edition through franchisee route.

Meanwhile, Delhi edition of Pioneer has integrated its city pull-out, Viva City, to have a full 16 page integrated product. Pioneer has also shifted its printing from Jagran to Hindustan Times.

Tags: e4m

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