Print media major Pioneer Group sets out on an expansion plan through franchise route, as the group is all set to launch its maiden franchise edition from Bhopal on April 24. The newspaper already has editions from Delhi, Lucknow, Kanpur, Allahabad and Varanasi.
In order to bring out the first-ever franchise edition, Pioneer has roped in a leading entrepreneur of Bhopal. Referring to the Bhopal edition, Durbar Ganguly, Executive Vice President, Pioneer Group told exchange4media.com that the Bhopal edition would be of 16 pages – out of which only four will be the city pages, while the rest 12 pages will be reproduced from Delhi. “We’ll be keeping the national flavour and editorial standard of Pioneer,” says Ganguly. The group is yet to finalise the Resident Editor for the Bhopal edition.
Dwelling on the expansion plans, Ganguly said after the Bhopal edition is launched, Pioneer has planned to bring out more editions from Jaipur, Chandigarh, Hyderabad and Bangalore through franchise model.
The group, on the other hand, has been consolidating its Delhi edition in terms of editorial quality and circulation. “We’re revamping our supplements and redesigning the newspaper with a complete new look,” Ganguly said.