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Pioneer Hindi launches in Uttar Pradesh with six editions

19-October-2010
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Pioneer Hindi launches in Uttar Pradesh with six editions

The first Hindi edition of The Pioneer hit newsstands in Lucknow on October 17. At a cover price of Rs 3, the newspaper will consist of 16 to 28 pages. The newspaper will carry predominantly coloured pages. Vijay Prakash Singh is the Resident Editor of Pioneer Hindi Lucknow.

The newspaper was launched with six editions in the state. These six editions included Lucknow, Kanpur, Allahabad, Varanasi, Gorakhpur and Bareilly. All of these editions will be printed in Lucknow and then further sent for the distribution. The newspaper will be available in 65 districts of Uttar Pradesh.

The initial print-run of the newspaper is around 1 lack copies per-day. The Newspaper will be carrying 16 pages on week days while on Saturday it will come up with an 8-page supplement named ‘Family Plus’. ‘Family Plus’ will discuss issues such as health, children, women, parenting etc. Meanwhile, on Sunday the newspaper will bring out the supplement called ‘Agenda’. It will carry news columns, travel related features, spiritual write-ups, discussion on topics of Hindi literature, columns from local writers and so on.

On the launch of the newspaper Chandan Mitra, Group Editor, The Pioneer, assured to offer impartial and quality news for its Hindi readers. He also recalled the journey of reviving the glory of The Pioneer which is running in its 146 year of publication. “It was in 1998 when I took over the reins of The Pioneer with just two editions - Lucknow and New Delhi. Presently, it has seven editions and many more to come," said Mitra.

In 1996, the Hindi publication of the group ‘Swatantra Bharat’ parted ways. Mitra assured to fulfill the needs of its Hindi readers through newer editions from the group. Mitra further stated that they were planning to launch Hindi edition since long and it had to be from Lucknow as The Pioneer is considered to be UP's newspaper.

Speaking on the content of the Hindi newspaper he assured that it will follow the high principles for which The Pioneer has always stood for. “There will be no compromise in quality of news for the Hindi readers. There will be separate stories for it besides the regular articles and features from eminent writers and personalities,” he said.

The newspaper will be targeting all national, corporate, PSU, district and local level of advertisers. Pioneer Hindi will get stiff competition from the leading Hindi dailies in the state, including Amar Ujala, Hindustan and Dainik Jagaran.
 

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