Philips India is gearing up to provide a unique shopping experience to consumers by creating a chain of showrooms across the country. Likely to be called ‘Philips Planetarium,’ these franchisee showrooms will display all high-end consumer electronics products of Philips.
The first Planetarium showroom will come up in Pune this month end, followed by around 15 similar outlets across the country.
Industry sources are in the opinion that, Philips has often been perceived as a traditional company whose products cater to the older generation. This move will help them break away from the staid image.