Philips India Ltd. has ambitions to don a new mantle — to become a consumer electronics major with the largest product range. As part of its “2002 Range” — every year Philips introduces products for the year ahead — the company is launching a slew of audio-visual products within the next three months.
In addition, as part of its marketing strategy the company has undertaken an interactive programme for retailers and distributors called India Retail Summit 2001. The two-day interactive seminar invites retailers and distributors across the country for exchange of views and the company’s role to boost sales.
In the CTV segment, the company plans to introduce products in each sub-segment. In the real flat segment, the company will introduce the first of its kind in India Real Flat with in-built DVD - 29PT 6961 priced at Rs 69,990. Targeted at high-end customers, the company will also introduce plasma TVs in different sizes very soon.
Philips has also identified MP3 players as one of the growing segments. In August, the company will launch three new models of MP3 players; in the DVD segment, two new DVDs; and in the mini audio and hi-fi segment C 380, AZ 110 and AZ 5050 which is a combination of VCD and MP3. The company has incorporated the new WOOX technology — which will add more value to sound — with greater effect on bass in the speaker systems.