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Philips plans chain of futuristic brand shops

12-July-2001
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Philips plans chain of futuristic brand shops

Consumer electronics major, Philips India plans to set-up a chain of futuristic brand shops called -- "Philips Arena- Vision of the Future" -- in 22 cities over the next two years. The aesthetically designed 1,000 square feet showroom will offer all Philips high-end audio and video products under one roof.

The Philips Arena at Pune proudly boasts of showcasing the world's best cutting-edge technology such as the plasma TV, the brightest projection TV with MagnaBrite lenses, the 3rd generation 100 Hz CTV with digital natural motion (DNM) and world’s first DVD TV. Also on display is the world’s most powerful bass technology "wOOx" and world's largest range of MP3 players. Also vying for attention is the recently launched monitors with lightframe technology for Internet.

One of the main highlights at the Philips Arena is the "Event Zone", which will provide new upcoming artists a platform to launch their new albums and a place to perform for an enthusiastic audience.

Philips India Ltd., a subsidiary of the Netherlands-based Royal Philips Electronics NV, is a leading player in lighting, consumer electronics, components, semiconductors, domestic appliances and personal care.

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