Top Story

e4m_logo.png

Home >> Media – Print >> Article

Philips plans chain of futuristic brand shops

12-July-2001
Font Size   16
Share
Philips plans chain of futuristic brand shops

Consumer electronics major, Philips India plans to set-up a chain of futuristic brand shops called -- "Philips Arena- Vision of the Future" -- in 22 cities over the next two years. The aesthetically designed 1,000 square feet showroom will offer all Philips high-end audio and video products under one roof.

The Philips Arena at Pune proudly boasts of showcasing the world's best cutting-edge technology such as the plasma TV, the brightest projection TV with MagnaBrite lenses, the 3rd generation 100 Hz CTV with digital natural motion (DNM) and world’s first DVD TV. Also on display is the world’s most powerful bass technology "wOOx" and world's largest range of MP3 players. Also vying for attention is the recently launched monitors with lightframe technology for Internet.

One of the main highlights at the Philips Arena is the "Event Zone", which will provide new upcoming artists a platform to launch their new albums and a place to perform for an enthusiastic audience.

Philips India Ltd., a subsidiary of the Netherlands-based Royal Philips Electronics NV, is a leading player in lighting, consumer electronics, components, semiconductors, domestic appliances and personal care.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends