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Philips new digital range targets youth

14-November-2000
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Philips new digital range targets youth

Philips India launched a series of digital products aimed at the 15-29 age group to boost its share of India's Rs 17,000-crore-a-year consumer goods industry. The firm said its marketing strategy would target people in the 15-29 age group by sponsoring musical, entertainment and sports events across Asia. The company's digital foray will address a whole host of consumer needs - from wide screen and high-definition digital colour televisions, MP3 music players, digital video disc systems to computer monitors.

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