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Philips leads in audios: ORG-GFK survey

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Philips leads in audios: ORG-GFK survey

Electronics major Philips India claimed leadership in the portable CD player segment at 87.2 per cent market share in March 2001 and 30.6 per cent value share of the overall audio market. The ORG-GFK March survey report indicates Philips has grown at a rate of 43.5 per cent in March 2001 compared to the same period in the previous year.

Quoting market research agency ORG-GFK's March survey, Philips said "in the overall audio category, Philips retains its undisputed market share position with steady increase, from 28.6 per cent value share in February 2001 to 30.6 per cent in March this year".

In the southern region, the company claimed highest value market share of 88.5 per cent in this segment for the period under review.

The company also claimed 26.3 per cent volume share of the mini hi-fi systems with MP3 playback in March this year, up from 3.1 per cent in October last year; 23.3 per cent value share in the audio video players category in March 2001.


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