Philips India Ltd. has launched a new range of flat CTVs with 10 features for the first time. Targeted at youth, with a tagline ‘Ten features no other television can offer’, the new range hit the Indian markets in the first week of January.
The company’s product portfolio includes 26 models in the colour television segment. Of the 5.2 million units CTV market valued at Rs 6,500 crores, Philips India targets to grow from eight per cent last year to 10 per cent for 2002 and 2003.
To meet the target, Philips India has rolled out this new range of flat CTVs with 10 features which includes, five speaker Home Cinema Surround Sound for life-like pictures and images, Zappa (10 channel preference settings each for four members of a family), digital sound control (13 customised sound modes including bhangra and Indipop), Ultimate One Chip and Dual Digital Logins among others.
The company has released a new print advertising campaign with the ‘10 reasons why you should opt for Philips’ with an aim to make Philips an aspirational brand.
As part of the marketing strategy, the company has adopted an integrated marketing programme with the launch of ‘The Philips Dares To Compare’ promotional campaign.