Top Story

e4m_logo.png

Home >> Media – Print >> Article

Personal Care/Hygiene advertising in Print in 2006: AdEx study

29-January-2007
Font Size   16
Personal Care/Hygiene advertising in Print in 2006: AdEx study

There was a 17 per cent rise in print ad volumes of Personal Care/Hygiene sector in 2006. There was a big spike in advertising in October. Publications from West and North zones together garnered a 56% share of ad volumes last year. A huge 77 per cent share of ad volumes was contributed by Newspapers while Magazines had a 23 per cent share. While one-fourth of ad volumes was garnered by toilet soaps in Print, HLL was the top advertiser with 23 per cent share.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow