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Personal Care/Hygiene advertising in Print in 2006: AdEx study

Personal Care/Hygiene advertising in Print in 2006: AdEx study

Author | exchange4media News Service | Monday, Jan 29,2007 7:49 AM

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Personal Care/Hygiene advertising in Print in 2006: AdEx study

There was a 17 per cent rise in print ad volumes of Personal Care/Hygiene sector in 2006. There was a big spike in advertising in October. Publications from West and North zones together garnered a 56% share of ad volumes last year. A huge 77 per cent share of ad volumes was contributed by Newspapers while Magazines had a 23 per cent share. While one-fourth of ad volumes was garnered by toilet soaps in Print, HLL was the top advertiser with 23 per cent share.

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