Media conglomerate and intellectual property creator Percept has launched a magazine for music lovers – ‘DJ Mag’. The quarterly magazine, which hit newsstands on July 6, 2012, has a cover price of Rs 100. The magazine has an initial print run of 10,000 copies and will be available in clubs, airports, stations and newsstands.
Commenting on the magazine’s launch, Manuj Agarwal, CEO, Percept, told exchange4media, “The main objective is to bring together all stakeholders and talent in dance and music, as well as venues and clubs and to connect with the fans.”
Confident about the magazine doing well in the market, Agarwal said, “We have a substantial and fast growing dance music fan base which is looking for an authentic source of information, news, happenings, etc. Dance music is the only genre that is promoted across the country by clubs, radio, events. Hence, we are sure that ‘DJ Mag’ India will find a considerable number of takers.”
In order to create awareness about the magazine, Percept is organising dance shows, digital campaign and city tours to directly interact with the magazine’s TG of the 15-35 age group.
Advertisers too are showing confidence in the magazine’s prospects. Sectors like automobiles, music, dance clubs, etc, are advertising in ‘DJ Mag’.
The magazine’s content includes interviews with dance music stars, sneak previews of major music festivals around the world, latest trends in technology, clubbing culture in the West with a mix of the latest happenings from the Indian dance music scene.