Top Story

e4m_logo.png

Home >> Media – Print >> Article

Pepsi replace Coca-Cola as beverage partner to Wimpy in India

21-September-2001
Font Size   16
Share
Pepsi replace Coca-Cola as beverage partner to Wimpy in India

PepsiCo India has replaced its arch rival Coca-Cola India as the beverage partner of the UK-based fast food chain of restaurants Wimpy in India.

According to Pepsi it pipped Coke in a normal pitch, where as Coca-Cola said that the alliance with Wimpy was called off because the partnership was not meeting the required business targets. The agreement was mutually terminated.

According to the Chairman of Wimpy chain of restaurants in India Mr. KS Sidhu, ‘‘The official beverage switch from Coke to Pepsi marks Wimpy’s renewed marketing and communication strategy targeting teenage tastes and preferences.’’

Wimpy, which hit the Indian market in 1983, currently has 14 restaurants across India — 10 in Delhi and the National Capital Region (NCR), and the rest in Bangalore, Ludhiana, Jalandhar and Indore. Two more Wimpy fast food joints are opening shortly. The strategic partnership with Wimpy will enable Pepsi with its range of soft drinks access to all Wimpy outlets including its take-away outlet at the New Delhi railway station. Wimpy, currently, runs about 1,000 restaurants worldwide.

Globally, Pepsi has a tie-up with some of the leading players including Pizza Hut and KFC owned by Tricon Restaurants, Planet Hollywood, Big Boy Burger and others. In India apart from some global alliances, Pepsi has led its retail chain development very aggressively and roped in many local outlets including PVR and Taj Hotels.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve