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Pepsi pads its new campaign with Big B and Sachin

26-December-2001
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Pepsi pads its new campaign with Big B and Sachin

Pepsi Foods Ltd. is coming out with a high-voltage television campaign featuring two superstars, Amitabh Bachchan and Sachin Tendulkar to promote its flagship brand Pepsi in February 2002. It is for the first time that Bachchan and Tendulkar will appear together to promote a brand on the television screens.

Meanwhile, Pepsi is all set to launch a new ad campaign to promote its Mirinda Orange flavour, in the beginning of January 2002. The communication will carry forward the ‘Taste pe atka...taste immersion’ brand platform of Mirinda.

According to company sources, Pepsi plans to roll out a slew of marketing initiatives in Mumbai, which will centre around cricket matches in 2002.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.