Top Story

e4m_logo.png

Home >> Media – Print >> Article

Pepsi launches campaign with Pawan Kalyan in AP

19-April-2001
Font Size   16
Share
Pepsi launches campaign with Pawan Kalyan in AP

Pepsi on Wednesday unveiled a major regional initiative in Andhra Pradesh by announcing its association with Telugu star Pawan Kalyan, and unleashed an intensive rural campaign to promote Pepsi. The Telugu star flagged off the two-month campaign wherein Pepsi vans from Hyderabad will fan out in many markets in Andhra Pradesh. The campaign offers consumers drinking a Pepsi from these vans games and prizes including Pawan Kalyan memorablia like T-shirts, autographed posters and calendars.

The company has also released a 40-second television campaign (TVC) in Telugu on regional channels in the state to promote the campaign. Pawan Kalyan’s next movie Khushi is to be released in the last week of April.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...