Top Story


Home >> Media – Print >> Article

Pepsi claims leadership in cola drinks category with over 50% marketshare

Font Size   16
Pepsi claims leadership in cola drinks category with over 50% marketshare

Soft drinks giant Pepsi claimed leadership in the cola drinks category with over 50 per cent marketshare, but said it held a 48 per cent share of the overall soft drinks market. Earlier, Coke, had claimed a 58.4 per cent marketshare of the overall carbonated soft drinks market.

A company spokesperson said, "Brand Pepsi is the market leader in the cola category in India and with more than 50 per cent marketshare, sells more than all other cola drinks put together." But overall, across all soft drink segments, it holds 48 per cent marketshare as per latest survey results.

Pepsi claims to be the number one in three other categories as well - orange (Mirinda Orange), mango (Slice and Mangola) and clear lemon (Mirinda Lemon and Duke's Lemon).

Meanwhile Pepsi also announced a strategic alliance with Yahoo! to launch a co-branded youth portal.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India