Soft drinks giant Pepsi claimed leadership in the cola drinks category with over 50 per cent marketshare, but said it held a 48 per cent share of the overall soft drinks market. Earlier, Coke, had claimed a 58.4 per cent marketshare of the overall carbonated soft drinks market.
A company spokesperson said, "Brand Pepsi is the market leader in the cola category in India and with more than 50 per cent marketshare, sells more than all other cola drinks put together." But overall, across all soft drink segments, it holds 48 per cent marketshare as per latest survey results.
Pepsi claims to be the number one in three other categories as well - orange (Mirinda Orange), mango (Slice and Mangola) and clear lemon (Mirinda Lemon and Duke's Lemon).
Meanwhile Pepsi also announced a strategic alliance with Yahoo! to launch a co-branded youth portal.