Top Story


Home >> Media – Print >> Article

Penguin India turns 20; to unleash never-before publicity drive

Font Size   16
Penguin India turns 20; to unleash never-before publicity drive

Penguin India turns 20 this year and the publishing house will be celebrating two decades of excellence in publishing with a series of events and the publication of special commemorative editions.

The celebrations, which began with a 20th anniversary party in Delhi recently, include a never-before publicity drive and the launch of a new-look Penguin India website, which will tie in with Penguin’s ‘Read More’ campaign, and many other exciting initiatives and activities through the year.

Marjorie Scardino, CEO, Pearson, will release special commemorative editions titled ‘The Fiction Collection’ and ‘The Non-fiction Collection’, that will contain specially chosen representative pieces from the wealth of books published by Penguin India over the last 20 years.

The 20th anniversary will see a host of celebrations around the country with 20 special events earmarked for the day of the anniversary – October 27, 2007. The coming year will also see the launch of a great new series of 20 short books titled ‘Indian Essentials’.

Penguin began operating in India at a time when trade publishing in English was virtually unknown in the country. Penguin’s local publishing programme was launched in 1987 with seven titles; today, with over 200 new books a year and an active backlist of over 2,000 titles, it is Asia’s largest English-language trade publisher.

In 2005, with the launch of its Hindi list, Penguin India also became the first international publisher to publish in an Indian language other than English. It now releases over 60 titles in Hindi, Marathi and Urdu every year, and will begin publishing in Malayalam from November 2007.

Penguin’s greatest asset has always been its authors. Penguin India has consistently published cutting-edge fiction and non-fiction, including the country’s first SFF novel, the first graphic novel and the first chic-lit novel. Today, the company can boast the finest list of Indian authors (or authors of Indian origin) anywhere in the world. Penguin’s authors have won virtually every major literary prize, including the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Man Booker Prize, the Sahitya Akademi Award and the Commonwealth Writers’ Prize; and have been recipients of the Bharat Ratna and the Padma Vibhushan.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.