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Penguin India turns 20; to unleash never-before publicity drive

Penguin India turns 20; to unleash never-before publicity drive

Author | exchange4media News Service | Saturday, Sep 08,2007 9:55 AM

Penguin India turns 20; to unleash never-before publicity drive

Penguin India turns 20 this year and the publishing house will be celebrating two decades of excellence in publishing with a series of events and the publication of special commemorative editions.

The celebrations, which began with a 20th anniversary party in Delhi recently, include a never-before publicity drive and the launch of a new-look Penguin India website, which will tie in with Penguin’s ‘Read More’ campaign, and many other exciting initiatives and activities through the year.

Marjorie Scardino, CEO, Pearson, will release special commemorative editions titled ‘The Fiction Collection’ and ‘The Non-fiction Collection’, that will contain specially chosen representative pieces from the wealth of books published by Penguin India over the last 20 years.

The 20th anniversary will see a host of celebrations around the country with 20 special events earmarked for the day of the anniversary – October 27, 2007. The coming year will also see the launch of a great new series of 20 short books titled ‘Indian Essentials’.

Penguin began operating in India at a time when trade publishing in English was virtually unknown in the country. Penguin’s local publishing programme was launched in 1987 with seven titles; today, with over 200 new books a year and an active backlist of over 2,000 titles, it is Asia’s largest English-language trade publisher.

In 2005, with the launch of its Hindi list, Penguin India also became the first international publisher to publish in an Indian language other than English. It now releases over 60 titles in Hindi, Marathi and Urdu every year, and will begin publishing in Malayalam from November 2007.

Penguin’s greatest asset has always been its authors. Penguin India has consistently published cutting-edge fiction and non-fiction, including the country’s first SFF novel, the first graphic novel and the first chic-lit novel. Today, the company can boast the finest list of Indian authors (or authors of Indian origin) anywhere in the world. Penguin’s authors have won virtually every major literary prize, including the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Man Booker Prize, the Sahitya Akademi Award and the Commonwealth Writers’ Prize; and have been recipients of the Bharat Ratna and the Padma Vibhushan.

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