IDG (International Data Group) has announced that its flagship brand, PC World, will debut in India this July. This would be IDG’s third title in India, through its subsidiary IDG India.
IDG Founder and Chairman, Patrick McGovern, said, “PC World is the largest selling technology publication in the world, with editions in 74 countries. In the US alone, with a readership of over 5.2 million, the magazine is read by more business decision makers than Forbes and Fortune magazines, according to the Intelliquest CIMS 2005 Business Study. PC World India will provide useable, credible and trustworthy information to end-users of technology and will contribute to the rapid growth of the technology industry.”
The magazine will be positioned as a ‘trusted source for technology advice’, and will sport a cover price of Rs 100. The group has also announced the launch of the PC World India website, www.pcworld.in, a site that would provide additional information and resources for users.
“The IT market in India is growing by around 18 per cent a year, while the global average is about 6 per cent. India is the fastest growing IT market in the world,” said David Hill, President and CEO, International Publishing Services, IDG. Speaking to exchange4media, Hill explained that in the next five years, India would be among the top three markets in the world for IDG.
A laboratory for testing locally available products has been set up in Bangalore, at an investment of Rs 5 million. Answering a question on whether the lab set up in India for testing could serve other markets with inputs in future, he said, “It could be. Many of our companies around the world have their own labs. Lab tests are very integral to what readers of PC World want as they are trying to decide which laptop to buy or which PC to buy. Like so many business processes today, it may well prove that a good, well-equipped lab here in India could do testing for our other companies around the world. We’ll certainly look at that, but there are no plans in place right now.”
An editorial team led by R Giridhar is in place, and the magazine is buoyed by initial response from advertisers. N Bringi Dev, President, IDG India, explained that while the US edition of PC World is available at Rs 500, the same quality and production value would be made available at a cover price of Rs 100 for the Indian edition.
On response from advertisers, he said, “Advertisers have responded positively to the launch of PC World India, and initial participants in the magazine include AMD, HP, Microsoft and Samsung to name a few.”
The two titles that have already been launched by IDG India are Real CIO World and Services Outsourcing World. Worldwide, IDG publishes more than 300 magazines and newspapers in 85 countries.
The group plans to invest $ 20 million in India over the next five years. The expansion would be in the form of more titles, websites, events, and other projects, as also a geographic expansion from its current three-city presence (Bangalore, Mumbai and Delhi). More titles will find their way to India, we are assured, as IDG charts its course in the burgeoning Indian IT terrain.