Top Story


Home >> Media – Print >> Article

PC segment shows negative growth

Font Size   16
PC segment shows negative growth

The apex body for hardware —- MAIT (Manufacturers’ Association of Information Technology) and IMRB have revised their forecast for PC sales in 2001-02 from a 33 per cent growth to a negative 12 per cent over the last year (2000-01).

Earlier, MAIT had forecast a sale of about 24.5 lakh PC units which has now been revised to 16.5 lakh personal computer sales for 2001-02. For 2000-01, the sale of PC units amounted to 18.8 lakhs.

PC shipments which were over 8 lakh for the first half of 2001-02, fell almost by 4 per cent over the same period of last year. The business sector at 78 per cent accounted for a major proportion of the market.

According to the MAIT-IMRB study, PC sales to the business segment declined by 1.5 per cent while that to households declined by 11 per cent as compared to the sales in the first half of the last year.

Larger businesses continued to contribute maximum sales, but as a percentage of the whole pie, their share dropped from 49 per cent in H1 2000-01 to 48 per cent of PC sales in H1 2001-02.

The assembled PC market share shrunk to 44 per cent from 59 per cent in H1 2000-01, recording a 28 per cent decline in growth.

Indian and MNC brands registered positive growth of 13 per cent and 44 per cent respectively over H1 of 2000-01. The share of the MNC brands has increased from 24 per cent to 36 per cent over the same period.

According to the study, the First-time customers still constitute more than half the market. In the business segment, repeat buyers accounted for 64 per cent of sales while in households the first-time buyer accounted for 83 per cent of sales.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’