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PC lures more customers than a CTV or fridge

17-November-2000
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PC lures more customers than a CTV or fridge

As more and more Indians are buying computers for their homes, a once-staid office box is moving into consumer durable showrooms. It’s almost, if not quite, threatening the colour television in terms of popularity. Industry experts say that leading computer majors are talking to dealers to push computers as a major retail product. Computer majors are focusing on the retail market now, and tying up with durable dealers. Dealers of durables, in turn, are only too glad to have new products on their shelves, as margins have dropped drastically in the colour television business and computers could well make up for it. Zero per cent interest loans, 12 to 36 months loans, and extended loan tenures are making it that much easier for a householder to buy are enabling easy penetration of home computers.

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