Patrika recently launched its edition for the Bastar region, specifically Jagdalpur. This is Patrika Group’s 33rd edition in the country and 4th edition in Chhattisgarh. Patrika’s Bastar edition hit newsstands on June 25, 2013 with a print run of 25,000 copies. The edition covers seven districts in the Bastar region – Kanker, Kondagaon, Bastar/ Jagdalpur, Narayanpur, Bijapur, Dantewada and Sukuma.
The agenda behind the launch is to give a ‘voice’ to the region, connect it to mainstream India and encourage potential dialogues.
Commenting on the latest edition, Saurabh Bhandari, National Head, Corporate, Patrika Group said, “The coming times will see live reportage and development concerns from this unchartered region and build public that could be the harbinger of what good lies ahead. As for the advertisers, it’s a maiden opportunity, as the brand itself could become the category representation, the market being unexplored and the opportunity being rare and huge to ride on the penetration.”