Top Story


Home >> Media – Print >> Article

Patrika increases footprint in Chhattisgarh with Bhilai edition

Font Size   16
Patrika increases footprint in Chhattisgarh with Bhilai edition

Patrika has been quite bullish on the Hindi heartland markets. The group has launched editions in quick succession in Madhya Pradesh and Raipur in Chhattisgarh. The latest is its Bhilai edition, also in Chhattisgarh. The newspaper is priced at Rs 1.50 on weekdays and Rs 2 on Sundays. The paper is also coming up with a ‘city magazine’ for the entire week, including special supplements like ‘Parivar’ on Wednesdays, ‘Bollywood’ on Saturdays and ‘Hum Tum’ on Sundays. Giriraj Sharma is the State Editor for all the Chhattisgarh editions of Patrika.

The group aims to have an initial print run of 80,000 copies for Patrika’s Bhilai edition, which is the 28th edition of the paper in India.

In a prepared statement, Arvind Kalia, National Marketing Head, Patrika Group, said, “Bhilai is the industrial backbone of the state’s economy and is a very important market for advertisers, both locally and nationally. In fact, Bhilai is synonymous to growth and would act as a strong center for Patrika in its forthcoming strategies for the state.”

Speaking on the set of advertisers that Patrika is targeting in Bhilai, Kalia said, “Bhilai is a huge market and we being a newspaper for the masses, would target all sorts of prospective advertisers, right from the classified advertiser to the biggest advertiser.”

BR Singh, Senior General Manager, Circulation, Patrika Group, said, “Patrika’s entry in Bhilai is a well planned and well executed decision for the group. In Bhilai as well we have received tremendous response just like in Raipur, with our initial print run showing the trend of what we can expect in the future.”

Patrika has entered Chhattisgarh with a reader oriented campaign at the local level. The OOH and print communication have innovatively tried to position Patrika as a reader friendly newspaper. The initial introductory scheme being run by Patrika also aims to generate affinity for the product amongst its target.

The other newspapers that can give stiff competition to Patrika in the region include Dainik Bhaskar, Hari Bhoomi, NaiDunia, NavBharat, and Deshbandhu, among others.

Rajasthan Patrika has 12 editions in Rajasthan and five editions coming out from non-Hindi speaking states, including Gujarat, Karnataka, Tamil Nadu and West Bengal. Patrika in Madhya Pradesh has six editions from Bhopal, Indore, Ujjain, Ratlam, Jabalpur and Gwalior.

Also read:

Chhattisgarh print war intensifies; Patrika launches Raipur edition

Buoyed by success in Madhya Pradesh, Patrika enters Chhattisgarh

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow