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Rajasthan Patrika’s initiative JSF (formerly known as Jaipur Shopping Festival) is a massive platform that facilitates the unified efforts of all the business associations, Vypaar Mandal, corporate and citizen of Jaipur to establish brand - Jaipur.

The Concept of JSF is simple; it was started with a vision of positioning the world famous Pink City as an ultimate shopping paradise. JSF 2015 edition would be the biggest shopping arcade of India. Patrika group seeks to position Jaipur from a tourist destination to a shopping paradise in Pink City.

An exciting shopping season beckons in Jaipur as the month-long "4th edition of JSF 2015" is all set to roll in .The entire city will light up to millions of lightings and extensive decor. The month long shopping extravaganza will showcase the festive spirit of Jaipur as the city dresses up to welcome the visitors from all over the world. Every day will be celebrated as a day of the festival from 27th September to 11th November and various mega events, as well as cultural and amusement items will highlight the visitors’ calendars.

This year Patrika group plans to take the Raffle to the next level. One of the most important aspects of this initiative is the lucky draws worth lakhs, which will be distributed by the end of the festival. The customers shop from a JSF partnered retail outlet and get a raffle ticket (lucky draw coupon) on purchase of a particular amount which gives them a chance to win breath taking prizes.
Branding opportunities presented by JSF are unprecedented, it is not only a retail festival, but also a family festival with a large focus on Deals & Discounts, lucky draws, 360° promotions, decoration, daily entertainment shows that have hardly been seen before  and would be  a surprise coming their way.

JSF brings in a parade of events. These events lift up the  festive experiences, in the month long cultural and shopping bonanza you would get to witness special Events like Fashion Show, Golf, Horse Polo, Hasya Kavi Sammelan, Ghazal Night, Comedy Night, Dandiya Mahotsav, Diwali Carnival , host of celebrity visits, special invitees that will  also lend a grandeur to the event.

Through in this festival more footfall is expected in the market, boosting shopping that will benefit not only the participating associations and markets but the business community of Jaipur and ancillary industries. Strategic tie ups with major bazaars and malls of Jaipur under JSF umbrella shall create integrated marketing opportunities for the clients. The professional umbrella will structure footfalls by unique discount schemes with lots of cross promotion schemes and a mega raffle, besides cultural events throughout the duration of the festival.

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