Over the years Patrika Group has evolved from a newspaper in Rajasthan & MPCG, to a conglomerate having complete multimedia presence. It is today reaching 8 states and is poised to add another 4 to its reach in some time through its other verticals.
Patrika team is in the process of restructuring its ad sales team with enhanced support system, research & study cell.
Patrika will be adopting the consultancy & advisory approach towards providing tailor made strategic solutions to the clients in Sales.
Patrika understands that a consultative approach is must to help the Client achieve its objectives. Today every marketer seems very eager to achieve optimum results and a good ROI. Effectiveness of media outreach and advertising message is very critical to every media plan, the new approach will further strengthen the high response power of the brand, a company statement said.
Saurabh Bhandari, National Head Marketing said “ The change in approach will be a paradigm shift in the total impact that we seek to produce, we treat our associates marketers as partners in our growth, therefore empowering them in turn automatically empowers us and builds a stronger business relationship. In support of the change, Saurabh sighting an example of Patrika’s multi media capability said “ Patrika is not just the leader in print , it’s other verticals are robust too…Talking of the events wing, you see, Patrika in an year organizes Trade Fairs, Auto Fairs, Property Fairs, Book Fairs, Education & Career Fair, Fun & food Fairs, etc and many other IPs specifically targeted to various promising TG. In an year its outreach includes at least 125 such fairs in Rajasthan & MP touching as many as 1.5 lakh people at one such fair, can you imagine the tremendous add on reach. I must also mention here, we are the only private organization to have started a JSF City Fest in the right earnest, which engages the entire city as such at various levels. This year we have extended it to major cities in Raj & MP as well.”
When one represents a platform as enormous as this a sales team does not suffice. It requires a consultative approach to analyse and find strategic marketing propositions effectively integrated and synergized to produce desired results.