Patrika launched its 4th edition from South from Coimbatore, on 15th July 2015. Patrika entered southern market with its Bangalore edition on 26th Jan 1996.
Patrika had launched its Chennai edition on 1st Feb 2004, while on 1st April 2006 Patrika launched its Hubli edition.
Coimbatore edition will cover Salem, Erode, Tiruppur, Madurai, Tirunelveli, Trichi, among others.
“Patrika extended its footprint in south with the view of creating a bridge and crossing the language barrier. We are not only consolidating our national presence further, it is a strategic move tapping on the markets that most have missed. The reach to the right people is key not quantum, as our readers are certainly the most premium business class there and we create opinions amongst the decision makers."
He added, "Also as observed by many the increasing use of Hindi in south is very promising as opposed to the common perception."
B. R. Singh, VP & National Head Circulation, Patrika group said,
“As a newspaper we consider it part of our larger responsibility to work towards national integration and create platforms where one can be heard and responded to.”