Top Story


Home >> Media – Print >> Article

Patrika Group launches Coimbatore edition

Font Size   16
Patrika Group launches Coimbatore edition

Patrika launched its 4th edition from South from Coimbatore, on 15th July 2015.  Patrika entered southern market with its Bangalore edition on 26th Jan 1996.

Patrika had launched its Chennai edition on 1st Feb 2004, while on 1st April 2006 Patrika launched its Hubli edition.

Coimbatore edition will cover Salem, Erode, Tiruppur, Madurai, Tirunelveli, Trichi, among others.

“Patrika extended its footprint in south with the view of creating a bridge and crossing the language barrier. We are not only consolidating our national presence further, it is a strategic move tapping on the markets that most have missed. The reach to the right people is key not quantum, as our readers are certainly the most premium business class there and we create opinions amongst the decision makers."

He added, "Also as observed by many the increasing use of Hindi in south is very promising as opposed to the common perception."

B. R. Singh, VP & National Head Circulation, Patrika group said,
“As a newspaper we consider it part of our larger responsibility to work towards national integration and create platforms where one can be heard and responded to.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...