Patrika Group appoints two heads to the position of Vice President and Assistant Vice President.
Parthasarathy N Joins Patrika group as Vice President – Corporate based at Mumbai. He would be responsible on business side for all its print brands, Radio, Digital and ensuing TV project in west & north. He would report to Saurabh Bhandari, National Head Marketing.
Parthasarathy said, “I am really excited to join the Patrika group which is known for strong editorial values and integrity, with massive expansion plans. I look forward to leverage its strengths and grow business truly in the multimedia environment”.
Parthasarathy comes with 28 years of experience in media marketing and has held a senior level positions in The Hindu group and prior to it in India Today group.
Sanjay Gaur has also stepped in as an Assistant Vice President and would be heading the corporate for Delhi. He would be handling the business side for the different segments of Print, Radio& Digital.
Gaur holds an experience of over 25 years positioning himself in handling the overall business operations, project management, new project launches, market development , channels marketing, conceptualization and management of the creative aspect of the projects of clients in various Media, FMCG, Stationery industries .
Saurabh Bhandari, National Head Marketing said, “Patrika is always focused on growth and value creation for all stake holders. The expertise and experience of Partha and Sanjay is surely going to help us not only reach the marketers more effectively but also to provide them better experience and satisfaction. Patrika is known for its high delivery in terms of numbers, but it is better known for the credulity that comes along with it.”
Patrika group operates in 8 states, has editions from 35 print centers, delivers 1.25cr trusted readers through 32 lakh copies circulation everyday. Besides Raj &CG, with the recent additional FM licenses the group extends its footprints and reaches out to UP, J&K , Maharashtra & Bihar. On the activation and events side, the group organizes 1250+ events and customized BTL activities every year. The digital foray includes, Rajasthanpatrika.com, Patrika.com and catchnews.com on WEB, WAP and APP. The group delivers 5 million unique visitors through 45 million page views monthly.
Our typical marketing budget is usually 10 per cent of the topline spend