Top Story


Home >> Media – Print >> Article

Patrika further consolidates position in Madhya Pradesh with Indore edition

Font Size   16
Patrika further consolidates position in Madhya Pradesh with Indore edition

After launching its Bhopal edition in May 2008, Hindi daily Patrika now seeks to further consolidate its position in Madhya Pradesh with its Indore edition. Arvind Kalia, NHM Marketing is confident that with the launch of the Indore edition, Patrika would become a promising option for advertisers to reach key consumers in the state.

He claimed that Bhopal and Indore accounted for 74 per cent of total ad spends on the state. A survey team of more than 450 members divided Indore into eight zones and conducted an extensive survey, which helped in charting out readers’ preference, expectations, locate dissatisfaction areas and create brand awareness. 4.25 lakh households and business establishments were contacted during the survey.

Based on the survey and research findings, Patrika’s Indore edition is packed with new features, which differentiate the product from existing players in the market. The accent is clearly local.

BR Singh, General Manager, Circulation, Patrika, informed that an army of sales personnel had been employed. He claimed that Patrika’s entry in Madhya Pradesh had resulted in competitor sliding prices, throwing new product after product.

Promotional activities for the Indore edition include the full gamut of media covering not just the conventional BTL and ATL activities, but also reaching consumers through more interactive and innovative channels establishing connect at multiple levels.

Also read:

Patrika strengthens presence in Madhya Pradesh with Bhopal launch


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.