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Patrika expands in Chhattisgarh with Raigarh edition

Patrika expands in Chhattisgarh with Raigarh edition

Author | exchange4media News Service | Tuesday, Feb 21,2012 8:17 AM

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Patrika expands in Chhattisgarh with Raigarh edition

Hindi daily Patrika has expanded its reach in central India with presence in Raigarh, Chhattisgarh, from February 18, 2012 onwards. With this, Patrika Group now has 30 editions spread across seven states.

Patrika’s Raigarh edition will be all colour with 20 pages and out of which four pages will be dedicated to these regions. With this, people of Raigarh and Dharamjaypur will be able to read the late night coverage of their region as well.

Commenting on Patrika’s entry in Raigarh, Sauarbh Bhandari, AGM Marketing, Patrika Group, said, “With entry in such a potential place, we will definitely be able to add value to our advertisers too, who want to target the industrial belts of this region.”

Raigarh is a major industrial belt of Chhattisgarh with majority of the state’s power and steel plants situated in this area, thus providing a major chunk of the readers.

According to BR Singh, GM Circulations, Patrika Group, “Patrika is the only newspaper to start from Raigarh. This will cover Dharamjaygarh also. We have been observing that the people of these places always feel neglected in terms of raising their voice. Recently, due to certain policies of the Government, majority of the farmers’ lands were acquired by the Government. Even after all efforts, the media available in these regions did not raise a voice, hence, Patrika decided to give voice to the people.” Girraj Sharma is the State Editor - Chhattisgarh, Patrika.

It may be recalled that in January 2012, Patrika had got the support of the Indian Newspaper Society, which condemned the attempts of the Government of Chhattisgarh to intimidate Patrika, reportedly to suppress reportage about Chief Minister of the state and his relatives.

Meanwhile, Patrika continues to show strong growth in Madhya Pradesh and Chhattisgarh. Recently, in Madhya Pradesh, Patrika emerged as the fastest growing paper with readership close to the No. 1 player in Indore, Bhopal, Gwalior and Jabalpur cities as per the IRS 2011 Q3 figures.

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