Top Story


Home >> Media – Print >> Article

Patrika expands in Chhattisgarh with Raigarh edition

Font Size   16
Patrika expands in Chhattisgarh with Raigarh edition

Hindi daily Patrika has expanded its reach in central India with presence in Raigarh, Chhattisgarh, from February 18, 2012 onwards. With this, Patrika Group now has 30 editions spread across seven states.

Patrika’s Raigarh edition will be all colour with 20 pages and out of which four pages will be dedicated to these regions. With this, people of Raigarh and Dharamjaypur will be able to read the late night coverage of their region as well.

Commenting on Patrika’s entry in Raigarh, Sauarbh Bhandari, AGM Marketing, Patrika Group, said, “With entry in such a potential place, we will definitely be able to add value to our advertisers too, who want to target the industrial belts of this region.”

Raigarh is a major industrial belt of Chhattisgarh with majority of the state’s power and steel plants situated in this area, thus providing a major chunk of the readers.

According to BR Singh, GM Circulations, Patrika Group, “Patrika is the only newspaper to start from Raigarh. This will cover Dharamjaygarh also. We have been observing that the people of these places always feel neglected in terms of raising their voice. Recently, due to certain policies of the Government, majority of the farmers’ lands were acquired by the Government. Even after all efforts, the media available in these regions did not raise a voice, hence, Patrika decided to give voice to the people.” Girraj Sharma is the State Editor - Chhattisgarh, Patrika.

It may be recalled that in January 2012, Patrika had got the support of the Indian Newspaper Society, which condemned the attempts of the Government of Chhattisgarh to intimidate Patrika, reportedly to suppress reportage about Chief Minister of the state and his relatives.

Meanwhile, Patrika continues to show strong growth in Madhya Pradesh and Chhattisgarh. Recently, in Madhya Pradesh, Patrika emerged as the fastest growing paper with readership close to the No. 1 player in Indore, Bhopal, Gwalior and Jabalpur cities as per the IRS 2011 Q3 figures.

Tags Patrika BR Singh Chhattisgarh Indian Newspaper Society

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3