Rajasthan Patrika has made some senior level leadership changes.
Saurabh Bhandari who was National Head, Corporate has been elevated to head Patrika Group’s marketing.
CMO Arvind Kalia will be National Mentoring Head of the Patrika Group.
All Marketing heads through their respective zonal heads shall be reporting to him. Bhandari will be reporting directly to Additional Managing Director.
Bhandari is a qualified Charted Accountant. He has earlier worked with PricewaterhouseCoopers for six years and has been posted at Mumbai, Los Angeles & Gurgaon in Financial Services practice.
Commenting on this elevation, Bhandari said, “It’s a privilege and I am extremely grateful for the trust and confidence shown by the management. It will be my endeavour to work harder and contribute effectively in taking the performance to next level. It’s a matter of pride to be given an opportunity to lead such a dynamic team at Patrika. We will continuously work together in providing optimum solutions to clients and ensuring greater satisfaction.”
Our typical marketing budget is usually 10 per cent of the topline spend