Paprika Media has launched its city-centric magazine Time Out in Bangalore. The magazine is part of the well-known international chain TimeOut, which is published in 25 cities across the globe. Time Out is widely recognised as a magazine for the city-phile, the gourmet, the night-owl, the art enthusiast, the tourist or someone who just wants to be ‘with it’.
The magazine will be a fortnightly and provide an insider’s view on art, books, dance, wellness, film and TV, music, theatre, nightlife, sports, restaurants and shopping. Time Out’s objective is to give readers a complete list of options – with detailed previews and reviews – to help them decide how to spend their leisure time. Time Out Bangalore will hit the newsstands every alternate Wednesday, priced at Rs 30 and with an initial print run of approximately 35,000 copies. It will be distributed extensively through newsstands, bookstores, and other channels such as cinema theatres, supermarkets, restaurants, shopping malls and retail stores.
Pallav Moitra, CEO, Paprika Media Pvt Ltd, said, “Time Out is the magazine that has a dedicated following the world over, and Paprika Media is proud to launch its third city edition, following Mumbai and Delhi. Time Out Bangalore is an in-depth guide for the cultural enthusiast, the art lover, the film lover and all of Bangalore’s urbanities. We have already set up a strong distribution platform and we expect the interest in the magazine to grow with the promotional activities that we have started within the city.”
Jaideep VG, Editor, Time Out Bangalore, added, “Despite some curbs imposed by the Government, Bangalore has a vibrant cultural and entertainment scene. The people who live in this city, by virtue of their inventiveness, have evolved several creative ways to engage in the arts.”
Time Out Mumbai has already become an integral information guide for Mumbai with a successful print run of 65,000 copies, while Time Out Delhi has a print run of 45,000 copies.
Cathy Runciman, Time Out’s International Development Director, said, “Time Out International was already considering India, and we liked Smiti Ruia’s team and the business plan. For almost every business in every market, India, and in particular Bangalore, presents an extraordinary opportunity. We are getting in at an exciting moment.”
Time Out is published in major cities across the world, including London, New York, Dubai and Beijing.