Procter and Gamble's New Pantene Pro-V Shampoo has won the Global Packaging Design Award at the London International Advertising Festival.
According to Mr. Anthony Rose, Senior Manager, Public Affairs, Procter & Gamble, the new design visually captures the superior performance which Pantene offers to its consumers through the sophisticated new colours for each `end-look', colour rings on the closure, the Pro-V embossing on the lid and an icon specific to each `end-look' at the base of the bottle.
The New Pantene Pro-V has five variants which claim to give five distinct `end-looks' - Smooth&Silky, Volume and Fullness, Balanced Clean, Lively Clean and Anti-Dandruff.
These variants were reportedly launched after an international research study by Pantene, indicated that consumers were dissatisfied with the shampoo they had because they misdiagnosed the hair type and subsequently chose the wrong shampoo variant for use.
Source: Business Line