Page3, the lifestyle celebrity tabloid, has undergone a revamp. The new changes have been effected from April 1. The in-house team of Page3 has rendered the new look to the tabloid.
As part of the changes, the tabloid has been converted from a weekly to a fortnightly, thus giving more shelf life to the advertiser and more material to the reader. The number of pages has been increased to 52 from the earlier 28.
Among the other changes, the price has been increased from Rs 15 to Rs 30. The newsprint quality has been enhanced with a rich art card cover for a better and glossy look for the readers as well as advertisers.
“The dimensions now come in a smart handy format to give it an international appeal,” said Ashok Ohri, Managing Editor, Page3.
In order to create a buzz around the changes, various initiatives are being planned to connect with the audience by way of radio FM jingles, hoardings at strategic and prime sites, and also tie-ups with five star hotels, besides the brand’s presence in key sites like airport, clubs etc.
For the record, Page3 is published by Combined TV and Cine Network Pvt. Ltd. It covers a wide range variety of topics ranging from fashion, lifestyle, health, astrology, films and entertainment, nightlife, parties and celebrity gossips, among others.