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Overview of chocolate advertising on print in Jan-Nov 2007: AdEx study

26-December-2007
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Overview of chocolate advertising on print in Jan-Nov 2007: AdEx study

Chocolate advertising on print saw a colossal growth of 134 per cent in Jan-Nov 2007 over Jan-Nov 2006. Maximum advertising of chocolates was seen during the fourth quarter of 2005, 2006 and 2007. While 26 per cent advertising was observed on magazines during Jan-Nov 2007, high advertising was also noticed on general interest newspapers and women-based magazines.

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