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Overview of advertising on vernacular publications in Jan-Oct 2007: AdEx study

Overview of advertising on vernacular publications in Jan-Oct 2007: AdEx study

Author | exchange4media News Service | Monday, Dec 17,2007 6:55 AM

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Overview of advertising on vernacular publications in Jan-Oct 2007: AdEx study

A rise of 22 per cent in ad volumes was observed on vernacular publications in Jan-Oct 2007, compared to Jan-Oct 2004. While vernacular publications had 65 per cent share in overall advertising during Jan-Oct 2007. Hindi publications garnered the highest share of 37 per cent in vernacular publications during Jan-Oct 2007. Urdu publications grew the maximum, by 19 per cent in Jan-Oct 2007, compared to the same period of 2006.

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