Top Story


Home >> Media – Print >> Article

Overview of advertising by Real Estate Firms on Print in H1: AdEx study

Font Size   16
Overview of advertising by Real Estate Firms on Print in H1: AdEx study

Advertising by Real Estate firms on print saw a dip of 5 per cent in H1 2007, as compared to H1 2006. The Real Estate sector garnered 85 per cent of advertising by firms in H1 2007. There is an advertising ratio of 70:30 between national and local players. Real Estate players saw 57 per cent of ad volumes, however, supplements had a share of 43 per cent. Approximately 260 ads per day were visible on an average by Real Estate firms in newspapers.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.