Advertising by Real Estate firms on print saw a dip of 5 per cent in H1 2007, as compared to H1 2006. The Real Estate sector garnered 85 per cent of advertising by firms in H1 2007. There is an advertising ratio of 70:30 between national and local players. Real Estate players saw 57 per cent of ad volumes, however, supplements had a share of 43 per cent. Approximately 260 ads per day were visible on an average by Real Estate firms in newspapers.