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Overview of advertising by consumer durables on print in 2007: AdEx study

07-January-2008
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Overview of advertising by consumer durables on print in 2007: AdEx study

Consumer durables saw a drop of 2 per cent in print ad volumes during 2007 as compared to the previous year. High advertising was witnessed during Diwali across both 2006 and 2007. Television Sets drove the advertising for consumer durables during 2007, while LG Electronics led advertising on print for this segment. Consumer durables advertising was dominant in general interest newspapers, and news and current affairs magazines.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.