With four magazines in its stable, the Outlook Group is now all set to launch a city magazine. The Delhi-centric magazine, called ‘City Limits’, will be launched sometime in October this year. The group’s other magazines include the flagship ‘Outlook’, ‘Outlook Money’, ‘Outlook Traveller’ and ‘Outlook Saptahik’.
To give readers a flavour of the magazine, sample copies of ‘City Limits’ would be distributed along with ‘Outlook’ beginning August, informed R Rajmohan, vice-president, Outlook Group. He, however, refused to divulge details regarding the number of pages, price and its periodicity.
‘City Limits’ will cover all happenings within the city limits of Delhi. It would be stylish and fresh, was how Rajmohan described it. The lifestyle magazine will not essentially be about Page3. The marketing brochure of the magazine says it all: ‘Page3 is for age three, for grown-ups there is City Limits’.
The Outlook Group also has plans to roll out similar city-specific magazines in Mumbai and Bangalore post the Delhi launch.