The Outlook Group is launching a business and investment magazine in March 2006. This is the second launch announcement from Outlook, the first being Marie Claire, an international women’s magazine, which too is slated for launch next year. The business magazine, a monthly, will be priced at Rs 50.
Confirming this to exchange4media, Maheshwar Peri, Publisher, Outlook Group, said, “The new business magazine would target business professionals, serious investors, high net worth individuals, CEOs and CFOs. It will aim to give a holistic view of business with an emphasis on impact and implications from a business and investment perspective.”
Alam Srinivas, currently the Business Editor of Outlook magazine, has been appointed as Editor of the new magazine, while Sonal Sachdev will be its Managing Editor.
The magazine, according to a statement from the company, would offer views from the best in the industry – on the business and economic environment; corporate strategy; markets and investments. It would have in-depth analyses of key issues and developments.
Declining to reveal the name of the magazine, Peri said, “The magazine would also have sections on subjects other than business as a breather from our intense and no-nonsense coverage of business.”
He observed that the present business magazines did not reflect the impact of globalisation and international developments on India. “There is a dire need to bring home the impact and implications on businesses of policy and industrial developments. Impact analysis is almost non-existent in the Indian media today. The impact of money market, stock market, economic developments, tax changes, policy changes, commodity and realty prices all influence business and hence, must be evaluated,” Peri said.
Oulook already has a personal finance magazine, Outlook Money, which Peri felt targeted readers with a completely different profile. “The two magazines are mutually exclusive,” he insisted.
It may be mentioned here that the Indian Express Group is also planning to launch a host of magazines, including a business magazine, next year, and more interestingly, Sandipan Deb, former Managing Editor of Outlook, who started ‘Outlook Money’, is leading the exercise at Express.