Outlook Profit, the new magazine from the Outlook Group, is slated for launch by February end. As reported earlier by exchange4media, the new publication would concentrate on the arrived investors who understand the nuances of the business and were willing to spend huge amounts in stock markets. The magazine is priced at Rs 50.
Outlook Profit is the third finance related magazine from the Group after Outlook Money and Business Outlook. It will be a bi-monthly magazine.
Maheshwar Peri, President and Publisher, Outlook Group, informed that the initial print run of the new magazine would cross the two-lakh copies mark. “Though we expect the sales to be much less, around 80,000 copies would be mailed out to our target readers. We would mail out the first three issues to all those serious investors, financial analysts, brokers who are our target readers,” he said.
Besides stock related information, the magazine would also have high end lifestyle-related content.
Speaking on the overlapping of content with the other business publications of the Group, Peri explained, “This magazine is for a very specialised target group comprising serious investors. Unlike Outlook Business, 80 per cent of content of the new magazine would be related to stocks, which a reader of Outlook Business or Outlook Money might not understand. Since the magazine has been priced at Rs 50, we have focused readers in our mind. The jargon used in the magazine can be understood only by these investors. It is a high profile magazine meant for investors who understand and are already into the business of investing, stocks and finance.”
The Group plans to spend Rs 3-4 crore on promotional activities and would advertise in business magazines and business newspapers for the print campaign. Television advertising would be restricted to business channels. There would also be an outdoor campaign with special stress on Mumbai.
When asked what had prompted the Group to come up with such a publication, Peri replied that there was dearth of such a niche investor related magazine in the market, and even if any existed, they had failed to fill the need gap.
Outlook to launch magazine on stock market by early 2008