Top Story

e4m_logo.png

Home >> Media – Print >> Article

Outlook Profit to hit newsstands by February end; to be priced at Rs 50

18-January-2008
Font Size   16
Outlook Profit to hit newsstands by February end; to be priced at Rs 50

Outlook Profit, the new magazine from the Outlook Group, is slated for launch by February end. As reported earlier by exchange4media, the new publication would concentrate on the arrived investors who understand the nuances of the business and were willing to spend huge amounts in stock markets. The magazine is priced at Rs 50.

Outlook Profit is the third finance related magazine from the Group after Outlook Money and Business Outlook. It will be a bi-monthly magazine.

Maheshwar Peri, President and Publisher, Outlook Group, informed that the initial print run of the new magazine would cross the two-lakh copies mark. “Though we expect the sales to be much less, around 80,000 copies would be mailed out to our target readers. We would mail out the first three issues to all those serious investors, financial analysts, brokers who are our target readers,” he said.

Besides stock related information, the magazine would also have high end lifestyle-related content.

Speaking on the overlapping of content with the other business publications of the Group, Peri explained, “This magazine is for a very specialised target group comprising serious investors. Unlike Outlook Business, 80 per cent of content of the new magazine would be related to stocks, which a reader of Outlook Business or Outlook Money might not understand. Since the magazine has been priced at Rs 50, we have focused readers in our mind. The jargon used in the magazine can be understood only by these investors. It is a high profile magazine meant for investors who understand and are already into the business of investing, stocks and finance.”

The Group plans to spend Rs 3-4 crore on promotional activities and would advertise in business magazines and business newspapers for the print campaign. Television advertising would be restricted to business channels. There would also be an outdoor campaign with special stress on Mumbai.

When asked what had prompted the Group to come up with such a publication, Peri replied that there was dearth of such a niche investor related magazine in the market, and even if any existed, they had failed to fill the need gap.

Earlier report:

Outlook to launch magazine on stock market by early 2008

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...