The Rajan Raheja-owned Hathway Investments Pvt Ltd, which owns the Outlook group of publications, plans to float a television software production unit soon which will supply news content to TV channels as part of its overall gameplan to enter different media spaces.
According to company sources, this plan was being pursued quite actively as the group intends to leverage the strong presence it has in the cable business through Hathway and Asianet. However, the group will not consider starting a TV channel.
The entire investment in the group's media business was being funnelled through Hathway Investments. Since Hathway has investments in several other businesses, apart from media, the group is considering spinning off the investments in the media business into a separate holding company, which could be called Outlook Ltd, to leverage on the magazine's equity.
The group will shortly launch Outlook in Hindi with an initial print run of 1.5 lakh copies. Outlook in Hindi could perhaps be the last mass magazine from the group as it is looking at launching several niche magazines where it sees an opportunity.
Apart from Outlook itself, it has in its stable niche magazines such as Intelligent Investor and Outlook Traveller. It recently made a foray into niche publications by publishing the Outlook Traveller Getaways - `weekend breaks from Delhi' with details on 52 holiday spots within motoring distance from Delhi. This book, on the lines of Lonely Planet, is the first of the series. According to sources, there would be a Traveller series on breaks from Bangalore and Chennai soon. The first book, priced at Rs 175, was a success, selling around 55,000 copies.