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Outlook Money completes 10 years; eyes substantial growth on the Net

Outlook Money completes 10 years; eyes substantial growth on the Net

Author | Puneet Bedi Bahri | Thursday, Jun 19,2008 8:40 AM

Outlook Money completes 10 years; eyes substantial growth on the Net

Outlook Money has completed a decade in a tough market. Upbeat about the personal finance magazine’s growth, Indranil Roy, President, Outlook Group, said, “Currently we are selling 150,000 copies, going ahead we want to grow to 200,000 copies in 2008-09. We are working towards a plan on growing our circulation, but it is too early to share those plans.”

He further said, “10 years of Outlook Money has been a wonderful journey. We launched India’s first personal finance magazine in 1998, but at that time a very small percentage of readers understood the need for financial planning. It took a while to educate the readers, which we have done exceedingly well in the last 10 years.”

Roy further said, “In the initial years, we were misinterpreted as a business magazine, but subsequently the readers & the industry understood the difference between a business magazine and a personal finance magazine. Today, we are the No. 1 personal finance magazine in the country. It is now a trend that every magazine / newspaper in the country has a personal finance section. We are proud of what we have created.”

Growing forward, Outlook Money is looking at a substantial growth on the Net, talking on the growth, Roy said, “There will be newer sections in the magazine, which will increase the base of the readers that we are targeting. In the current issue, we have published a handbook on tax savings. You will find more of that in the months to come. The handbooks we publish are all in the knowledge space, therefore, extremely useful with very high retentive value. Our objective is to add more value to our readers, which we will keep doing.”

On the growing competition in the market, Roy said, “We have been steadfast to our motto ‘Readers first’. That, plus our editorial understanding and our commitment towards our readers in producing a magazine which is completely unbiased, are our strengths. At this stage, we do not see much competition around us.”

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